EA Sports
End-to-end development of EA's Resource Management Platform
Ideaology developed CRAFT — a centralised resource actuals and forecasting tool for EA's global operations, enabling strategic resource allocation across hundreds of projects.
Industry
Gaming
Location
United States
Services
Product Design, Solution Engineering, Data Engineering, Project Management
$3B+
budgeted annually using the platform
30–40%
cost reduction in global resource management
01 · The brief
EA had a crucial requirement for a comprehensive, multi-user platform that would centralise the management and reporting of resource allocations for all development centres worldwide. Previously, the organisation relied on a single Excel sheet to maintain resource forecasts for a limited number of projects, with planning restricted to six months.
02 · Our approach
Our solution addressed the critical needs of EA's global operations by delivering a comprehensive platform for scheduling, forecasting, and budgeting of resources. CRAFT was developed to optimise resource utilisation, enhance project planning, and achieve better alignment between resource allocation and business goals. With its intelligent resource allocation capabilities, CRAFT effectively addressed the needs of hundreds of projects, generating projections that extended several years into the future.
03 · The outcome
Over $3 billion is now allocated annually using the platform. EA achieved a 30–40% cost reduction in global resource management and allocations. The platform scaled from a handful of projects with 6-month horizons to hundreds of projects with multi-year forecasting.
"The CRAFT tool is remarkable and I can already envision a world of greater visibility into projects, fewer manual processes, and more productive conversations and analysis."